Our Process
A six-week creative process where the next generation develops tools of Awareness, and reimagines how they get shared with the world.
Why We're Here
Our Why.
SOC 2.0 is a hands-on program built around a simple question: what is the core purpose, cause or belief behind what we're creating? Each week we practice a mindset tool -- awareness, acceptance, and more -- then workshop how to teach it to our own generation.
Days move through daily circles for connection and reflection, guided mindfulness practice, collaborative ideation, and real production of video and creative content -- anchored by a rotating series of guest speakers.
Week 1
Awareness
July 7-9 - Finding our why and the tool of awareness
Tuesday, July 7
Session 1
Circles - Start With 'Why'
Conscious Gen A and Gen Z contributors came together to discuss their “why,” after watching Simon Sinek’s classic Ted Talk “Start with Why -- How Great Leaders Inspire Action.”
Session 2
The Art Of Insight - Preproduction And Research
Group discussion on relationships to screen usage, framed as a discovery process for Human-Centered Design, incorporating authentic feedback from youth trained in conscious awareness.
Session 3
Generational Transformation - Storytelling Into Purpose
Conscious youth brainstormed how to teach conscious awareness to a peer using only paper and pencil. The session produced deep insights for universal ways to teach awareness.
Wednesday, July 8
Session 4
Perspective And Self Review - MBSR
Commenced a 6 week Mindfulness based stress reduction (MBSR) practice, starting with a guided 15 minute body scan, followed by a Human-Centered Design-informed process of deconstructing and then reconstructing the MBSR practice through their generation’s perspective.
Session 5
The Power Of Curiosity And Ideation
Explored group insights and discoveries regarding effective content across different platforms (i.e. IG, YouTube, TikTok) and various content formats.
Session 6
Development And Iterations
Participants incorporated feedback from the previous session to develop new ideas and concepts for teaching awareness around screens, content and awareness.
Thursday, July 9
Session 7
Stream of Consciousness Brand Development
Gen Z creative contributor Aydyn Morgan led a brand development discussion focused on utilizing visualizing ingredients for light (consciousness) and water (emotion)
Session 8
Human Centered Design Research
Using Human Design–centered exercises, youth explored key themes around their generation's screen usage: Why don't people talk about awareness, and why is it hard to articulate? Why s it hard to stay motivated to practice? And how has practicing awareness helped you grow?
Session 9
Speaker Series: Tony DiZinno
Guest speaker Tony DiZinno (Director of Photography, Visual Storyteller) came and discussed the journey towards transcendence, mantra of mind-body-spirit, and creative storytelling as a means of communication.
